Miele - Celebrating the ones who care
Agency of the year 2016 Dawn presents a different campaign approach for this category, focusing on the human rather than the machine. Diving into the world of laundry, director Johan Kramer directed the peculiar film, standing out for its stylised environment that turns laundry-nistas into washing-heroes. Ivo’s cinematic score supported these washing heroes in a stylish way.
CREATIVE: Ward Graumans
DIRECTOR: Johan Kramer
AGENCY PRODUCERS: Monique van Smaalen & Ynske Postma
EDITOR: Chee-Han Wong:
GRADING & ONLINE: Glassworks
MUSIC: Ivo @ MOST