When Philips launches a truly smart TV set at the IFA trade fair, it’s time to transcend boundaries. PostPanic allowed director Erwin van den IJssel to do just that with the Eyecatcher installation. The enormous 70+ screen tree showed magical marbles rolling from screen to screen, triggering stunning animations along the way. They playfully invited visitors to walk around this giant Rube Goldberg machine and learn more about the impressive features of the new Philips televisions. Stephan, Diederik and Ivo jointly worked on the soundtrack for this music-meets-sound-design-meets-visuals-meets-technology fest.

Credits

Agency: PostPanic
Director: Erwin van den IJssel