TikTok - Make your day
LA based agency Golden approached us to collaborate on a new campaign for the popular video sharing app. Aimed at sports fans and released during the Super Bowl weekend, the central idea was to encourage sharing the fun of sports fandom. For both football and basketball versions, Stephan and Diederik worked on elaborate sound design and comprehensive music searches, to get the tone just right. Working during the LA nights in order to provide the team in LA with fresh music and sounds on waking up, this project was an example of how the time difference can work in favour of the production.
Agency: Channel LA
Sound design: Stephan @ MOST
Music research: Diederik @ MOST