Basketball is like a war

Agency: Fono
Director: Bas Verwoerd
Music & sound design: Diederik @ MOST

“Chinedu Bowens is an 18 year old basketball fanatic from north London, his home-court, TPL, Turn Pike Lane. A guy who wakes up at 5 am every day to start his regime, trains 12 times a week and epitomises the 10,000 hour theory of success – to realize his dream of making it to the NBA…It’s never easy coming from Europe.
His icon is the legend Michael Jordan and he bases his life on a quote from MJ’s book Driven From Within: ‘Nothing of value comes without hard work’.
Watch his ambition as he plays at school, his home-from-home TPL and shoots hoops in his shower-slides in the dark.”