Into The Great Wide Open

The full line-up announcement for music festival Into The Great Wide Open.

Into The Great Wide Open is a music festival on Vlieland, a small island on the coast of The Netherlands. Each year, the festival transforms the car-free island into a music festival in a very surprising and original way, where forests become stages and dunes turn into art galleries.
Intrigued by the robust nature of the island, our visual concept was based on playing with the island’s primary natural elements and using them in a different way. Just like the festival does.

To announce the full line-up, FromForm designed an ongoing series of GIF’s, where oil-painted elements come to life in the form of small see-troughs, folded clouds, gravitating sunsets and dancing trees.

Design, production and direction: FromForm
Sound design: Diederik @ MOST