The Art of Simpel



T-Mobile’s SIM-only brand ‘Simpel’ is one of the fastest growing providers in the Dutch market, propelled by the consistent campaign by agency Alfred International. A hallmark of the campaign are the finger puppet animations, often spoofs of classic movie genres or TV-shows. MOST Audio Post has provided the sound for these campaigns over the years and Ivo has developed his original ‘Simpel Theme’ into avenues as diverse as super hero action theme, nineties game show tune, classic mobster film and ‘antiques roadshow’ faux-classical music. The campaign was recently awarded with an Esprix in the category long term.